There are literally millions of videos, web pages, podcasts, slide shows, digital courses and a whole load more out there competing for our attention. As consumers, we’ve become adept at ignoring content that isn’t compelling, in our personal lives and at work. To get attention your learning content needs to stand out from the competition. This does not happen by magic – it takes focused thinking and hard work.
This resource provides you with six principles that you can apply to all your learning content. These principles are based on the latest research and the experience of great content designers from across the world. You’ll learn how to focus in on a compelling concept, structure your content so that it holds the learner’s attention, use the best media combinations, write in such a way that you come across as a human being, engage and motivate the learner with compelling challenges.
To accompany these six principles, we’ve provided you with a backstage pass to take a look at how we at The More Than Blended Learning Company have applied the principles to our own videos, books, tutorials and scenarios. We hope you’ll be inspired to try some of our ideas within your own projects.
The six principles of compelling content
Backstage pass: the six characteristics in action
Six characteristics e-book: Six characteristics of compelling content